Our Story

Our Passion

The brainchild of husband-and-wife team MJ and Shai Bekman, and celebrity-chef Lonie Murdock. MJ is a fitness fanatic and health-food guru, and Shai has a knack for introducing technology to disrupt industries (and enjoying good food!). Lonie is a licensed nutrtionist, celebrity-chef and has been in the food industry for over 20 years. Together, we're able to utilize our personal experiences and passions and combine them to create a one-of-a-kind meal-preparation and delivery service.

Our Mission

Our fundamental mission and objective is to help you achieve, or maintain your optimal health. Our commitment to our customers is to always use the freshest, best possible ingredients; while maintaining delicious flavours in all of our recipes. Our main priority is, and always will be our customers.
  • Support local farmers and businesses
  • Promote healthy choices

Our Executive Team

Shai B.

Chief Executive Officer

Marie-Josee B.

Chief Production Officer

Alex V.

Chief Operating Officer

Lonie M.

Chief Innovation Officer

Our Standard

Recipe development is one of our favourite aspects of our business. All of the products available through use the freshest, most nourishing ingredients possible. We are commited to safety, cleanliness and quality control practices when preparing our meals; from farm to table. All of our meals are prepared in our privately owned state-of-the-art ISO-9001, cGMP, and HACCP certified facility, and we never outsource our cooking, or kitchen!

Our Ingredients

We take great pride in the source of the ingredients that we utilize. We utilize only wholesome, organic, farm-to-table ingredients.
  • Wholesome or organic ingredients
  • Grass-fed Beef
  • Wild seafood
  • Antibiotic-free, locally sourced chicken
  • Non-GMO ingredients, no food additives